My husband has become an addict of Ted talks. Ted is a yearly gathering of heavy thinkers and world shakers who give lectures on great advancement in technology and science, or social trends, and they try to find ways to make a difference. I have been fascinated by a great number of the talks we've listened to.
The one below I really love because my husband and I have been discussing this as a possible new business model in the corporate world and we hope it might become 'norm'. Now the cynics out there will point out that business is about money and that will always trump which inevitably leads to business as usual practices. Believe me, I've argued this point myself. But I can see trends out there that indicate this vision of ours is absolutely possible.
My husband thinks the business measure of success in the near future will be 'how much difference do you make in the world' as opposed to 'how much money do you make'. I'm not naive enough to see that attitude taking without the money incentive being there. Not that there aren't responsible businesses that aren't all about money, but the bottom line is business depends on their bottom line.
However, like the man below delineates, as consumers we can put carrot sticks in front of businesses to be world responsible and that means voting with our money. The more we make choices to support businesses we believe in, other businesses will emulate their models. I think there may be hope for grand change in the human race if we can effect an overhaul like that. A new view of capitalism and consumerism.
(this video takes 16 minutes to watch, but if you have the time it is well worth it)